BRUSSELS, Dec. 5, 2019 (Press Release) -The use of paper for packaging purposes is growing every year, due to its excellent environmental performance but also to the increasing demand related to e-commerce and delivery services. There is a strong expectation from consumers, brands and retailers to have recyclable packaging material. A packaging recycling rate of 85% is already achieved today and the paper value chain continues to improve.
In order to achieve even higher recycling targets while expanding the functionality of paper based packaging, it is important to start from the design-phase, considering both the intended purpose as well as the end-of-life. The recyclability guidelines - developed by Cepi, CITPA, ACE and FEFCO, - give concrete guidance for designers to make sure functionality goes hand in hand with recyclability.
“These recyclability guidelines and best practices can certainly ensure a higher quality of recycling. This is vital for the corrugated board industry since we already incorporate on average 89% of recycled content in our product. Retailers, customers and end users can be certain that the paper sector effectively recycle the packaging put on the market. We want and we need every fibre back!” said Angelika Christ, Secretary General at FEFCO.
In this context, the new European guidelines intend to become the go-to document to learn more about the implications of certain converting steps on the recyclability of used paperbased packaging. The signatories of the document hope they act as a source of inspiration for innovation and the introduction of new techniques. They are convinced that a widespread awareness among the value chain (including retailers and brand owners) can truly improve the recyclability of products. They are also convinced the guidelines will help meet national protocols and requirements and further close the circularity of our industry.
Note to the editors
FEFCO (European Federation of Corrugated Board Manufacturers) represents the interests of the European Corrugated Board Manufacturers. Headquartered in Brussels, FEFCO has 17 Association members, all European national corrugated packaging organisations. The role of the Federation is to investigate economic, financial, technical and marketing issues of interest to the corrugated packaging Industry, to analyse all factors which may influence the industry, and to promote and develop its image.
Europe’s corrugated industry in Europe makes about 43.9 billion square metres of board per year, enough to cover Denmark. It has 401 companies, 700 plants and accounts for 100,000 jobs. Corrugated is already a complete, high-performance material design, and delivery system, with thousands of possible combinations of board types, depth, weight, adhesives, and coatings. The average box today is more than 5% lighter than 15 years ago and contains around 7% more recycled material.