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DS Smith receives A- score in Ellen MacArthur Foundation’s Circulytics tool test

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DS Smith receives A- score in Ellen MacArthur Foundation’s Circulytics tool test

February 23, 2021 - 08:22
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LONDON, Feb. 23, 2021 (Press Release) -DS Smith, the leading provider of sustainable packaging, has today announced its score of A- in Circulytics, the most comprehensive tool available for companies to measure their circular economy performance, developed by the Ellen MacArthur Foundation.

DS Smith has scored A- in the most recent Circulytics assessment, maintaining its score within this band versus last year. High scores were achieved in the ‘strategic enablers’ required for circularity, with top scores in the areas of strategy and planning, innovation, people and skills and operations. In particular, it was recognised for achieving its target of sourcing 100% of paper from recycled or certified sustainable sources in 2020 and its net positive recycling position.

Meanwhile, through the launch of its Circular Design Principles, DS Smith is training and enabling its community of over 700 designers to ensure hundreds of thousands of new product specifications are created with circularity in mind.

Wouter van Tol, Head of Sustainability at DS Smith commented: “Circulytics is the most comprehensive circularity measurement tool for companies and as a Strategic Partner of the Foundation, we have been involved from the outset. It is, however, particularly important that as the tool becomes more stringent, we have maintained our position and it has provided clear areas for us to continue our circular economy leadership within the packaging sector, while giving us a platform to support our customers on their journey.”

Circulytics supports companies to take a considered look at its enablers and outcomes towards a circular economy transition, which in turn provided the business with intelligence to inform strategic decision making internally and enable quality conversations that will make organisations, including DS Smith, more circular in approach.

Nikki Kapp, Data and Metrics Project Manager at the Ellen MacArthur Foundation commented: “Circulytics provides a fully comprehensive picture of a company’s circular economy performance and we know that we cannot achieve a circular economy until we can properly measure it. In addition to being a Strategic Partner, we are pleased that DS Smith has continued to make the most of the Circulytics tool to understand how it can further its circular economy transition and demonstrate leadership to other companies in the packaging sector.”

As a Strategic Partner of the Ellen MacArthur Foundation and a member of the Circulytics sounding board, DS Smith continues to contribute to the development of Circulytics, alongside more than 30 other companies

About DS Smith:

DS Smith is a leading provider of corrugated packaging worldwide, supported by recycling and papermaking operations. Headquartered in London and a member of the FTSE 100, DS Smith focuses on creating innovative sustainable packaging solutions in 34 countries employing around 30,000 people. Using the combined expertise of its divisions – including Packaging, Recycling, Paper – DS Smith works with customers to deliver solutions that reduce complexity and deliver results throughout the supply chain. Its history can be traced back to the box-making businesses started in the 1940s by the Smith family.