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Ahlstrom-Munksjö launches sustainable “from Plastic to Purpose” campaign with its new brand of CelluSnack snack packaging papers

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Ahlstrom-Munksjö launches sustainable “from Plastic to Purpose” campaign with its new brand of CelluSnack snack packaging papers

June 29, 2020 - 03:04
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HELSINKI, June 29, 2020 (Press Release) -As part of its continued focus on global sustainability leadership, Ahlstrom-Munksjöhas initiated its ‘from Plastic to Purpose’ campaign, highlighting first its new brand of CelluSnack snack packaging papers. 

“Our ‘from Plastic to Purpose’ campaign aims at raising awareness around the world regarding the possibility of fiber-based solutions as a renewable packaging option,” said Robyn Buss, Executive Vice President of Ahlstrom-Munksjö’s Food Packaging & Technical Solutions Business Area. “Consumers and brand owners are demanding more sustainable solutions that reduce their impact on the environment and also have a positive end-of-life story – anywhere from compostability and biodegradation to recyclability. By promoting the story of ‘from Plastic to Purpose’ we are encouraging food and industrial packaging producers globally to consider fiber and paper-based solutions as they innovate products for their customers.”

CelluSnack snack papers boast sustainable features and shelf presence, while offering grease and oil resistance with renewable properties. CelluSnack papers drive sustainable food packaging differentiation in today’s marketplace.

“When customers work with our global team at Ahlstrom-Munksjö, they experience our collaborative innovation process,” explained Jeff Murphy, Vice President of Ahlstrom-Munksjö’s Food Packaging Business Unit. “We help brand owners and packaging engineers create customized solutions combining an array of visual, functional, and sustainable benefits.” 

CelluSnack snack papers additionally offer heat sealing and other barrier coatings. To achieve high performing and eye-catching packaging, CelluSnack supporting brands of Cristal transparent papers and Gerstar glossy packaging (C1S glossy outer packaging) help packages capture consumer attention.

Ahlstrom-Munksjö in brief

Ahlstrom-Munksjö is a global leader in fiber-based materials, supplying innovative and sustainable solutions to its customers. Our mission is to expand the role of fiber-based solutions for sustainable everyday life. Our offering include filter materials, release liners, food and beverage processing materials, decor papers, abrasive and tape backings, electrotechnical paper, glass fiber materials, medical fiber materials and solutions for diagnostics as well as a range of specialty papers for industrial and consumer end-uses. Our annual net sales is about EUR 3 billion and we employ some 8,000 people. The Ahlstrom-Munksjö share is listed on the Nasdaq Helsinki and Stockholm. Read more at www.ahlstrom-munksjo.com