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Ahlstrom-Munksjö joins 4evergreen alliance to promote fibre-based packaging in circular economy

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Ahlstrom-Munksjö joins 4evergreen alliance to promote fibre-based packaging in circular economy

December 18, 2019 - 02:28
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HELSINKI, Dec. 18, 2019 (Press Release) -Ahlstrom-Munksjö recently joined a new industry alliance known as 4evergreen. The goal of the alliance is to increase the contribution of fiber-based packaging in a circular and sustainable economy. 

At Ahlstrom-Munksjö, we aim to expand the role of fiber-based solutions. Sustainability, innovation and quality are in the central of our product solutions. To further drive this progress, we have joined a new 4evergreen alliance formed by Confederation of European Paper Industries (CEPI), the European organization representing the paper industry. 

The purpose of the 4evergreen alliance is to increase awareness about the benefits of fiber-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimized collection systems and appropriate recycling infrastructures. 

The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, are important factors shaping market trends. They also help companies to accelerate the development of alternative packaging material including fiber based-solutions. 

In 2019, Ahlstrom-Munksjö has launched several new value added, sustainable products. Among these the CelluStraw™ offering, specially designed to address emerging initiatives to phase out single-use plastic straws. We have also developed fiber-based packaging tape solutions to replace plastic tapes and increase the contribution in the circular economy.

“Fiber-based solutions are at the core of what we do,” explains Robyn Buss, Executive Vice President of the North America Specialty Solutions Business Area for Ahlstrom-Munksjö and continues, “4evergreen has created a cross-industry alliance that creates a platform for pre-competitive collaboration and innovation and will drive the support and development for new sustainable packaging designs.”

“Sustainable packaging solutions must include fiber-based packaging,” says Brian Oost, Vice President of Product Management and Marketing of the Foodpack Business Unit. “Through collaborative innovation with the entire supply chain, we have an opportunity to continue to contribute to a more sustainable everyday life.” 

Ahlstrom-Munksjö in brief

Ahlstrom-Munksjö is a global leader in fiber-based materials, supplying innovative and sustainable solutions to its customers. Our mission is to expand the role of fiber-based solutions for sustainable everyday life. Our offering include filter materials, release liners, food and beverage processing materials, decor papers, abrasive and tape backings, electrotechnical paper, glass fiber materials, medical fiber materials and solutions for diagnostics as well as a range of specialty papers for industrial and consumer end-uses. Our annual net sales is about EUR 3 billion and we employ some 8,000 people. The Ahlstrom-Munksjö share is listed on the Nasdaq Helsinki and Stockholm.