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UPM Raflatac introduces new LabelLoop solutions made from recycled label liner waste

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UPM Raflatac introduces new LabelLoop solutions made from recycled label liner waste

November 11, 2020 - 07:02
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HELSINKI, Nov. 10, 2020 (Press Release) -The labeling industry’s first truly closed-loop solutions for paper materials are here with the introduction of the UPM Raflatac LabelLoop range. Now available in the Americas market, this product portfolio includes paper label face materials constructed from recycled paper label liner – a first of their kind. The products were officially launched at this week’s Pack Expo Connects event.

Today’s brands are looking for innovative solutions to help them meet their sustainability commitments, such as landfill reduction targets and increased use of recycled content. LabelLoop addresses this need and illustrates the company’s dedication to enabling the circular economy and working toward a future beyond fossils.

Silicone and adhesive residue on waste liner causes major contamination, so liner that does get recycled is often downcycled into lower quality material. Now, with LabelLoop, these liners can continue to be used by the labeling industry, getting UPM Raflatac, its customers and end-users one step closer to a true circular economy.

The label liners used in LabelLoop materials are collected via the RafCycle by UPM Raflatac service and through other industry initiatives. The paper liners are de-siliconized and converted to recycled pulp by Sustana Fiber. It is then turned into paper face stock by other suppliers. UPM Raflatac uses these new materials to create semi-gloss label stock with up to 30 percent post-consumer waste. They offer the same high standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering and are suitable for a variety of end-uses. These products are also FSC™-certified (FSC C012530), which allows brands to show their commitment to responsible raw materials sourcing.

“We’re incredibly proud to bring this exclusive new product range to market – a true first in the packaging industry,” says Scott Conrad, Segment Manager, Prime Business, Paper Laminates, UPM Raflatac, Americas. “Label liners are often landfilled or downcycled, so to turn them into new LabelLoop products that do not sacrifice performance represents a tremendous step forward in our company’s quest to label a smarter future. We think this will bring great value to sustainability-minded brands looking to go circular with their packaging materials.”

UPM Raflatac

UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM.