As the leader of the new forest industry, UPM focuses on sustainable development, and has continuously organized cooperation with research institutes and universities to advance its capacity for innovation.
"Achieving the High-tech Enterprise status is an exceptional achievement. UPM utilizes sustainable development concepts, state-of-the-art production technology, equipment and management methods. Our way of doing truly is high-tech and environmental friendly," commented Raul Ikonen, Finance Director, UPM Asia Pacific.
UPM confers great importance to technological R&D as well as to how to find new material. "We are paying close attention to the development of industry standards and are always striving to have best practices in use," commented Jaakko Nikkilä, Vice President of Sales, UPM Paper APAC.
The Asia-Pacific R&D centre in Changshu (located in the Jiangsu Province) has a solid team of engineers and researchers that will provide technical support to the ‘PM3 project'. The new machine will start by the end of 2014 and is capable of producing up to 360,000 tonnes of uncoated woodfree grades and high-quality label papers.
The aim of UPM is to deliver "More with Biofore" by continuously reducing the environmental impact of its products over the whole lifecycle. To achieve this ambitious goal, material efficiency needs to play a key role in all company operations. In the case of China, UPM Changshu mill has reduced water consumption by 65% and energy consumption by 25% per tonne of paper produced during the last ten years. Regarding sustainability, the company verifies that all wood fibre is responsibly sourced, and that all of UPM's forests and plantations are certified.