This year more than 120 countries and regions and around 300 companies in China participated the campaign, making 2010 the biggest Earth Hour event ever. Turning off the lights may be more complicated for large scale manufacturers however, APP believes that by including its subsidiaries in this year's event, it will highlight the importance of the message and encourage APP's employees to think more about what they can do to further this worthy cause.
"Echoing the pledge of APP-China to Earth Hour, I turned off the lights at home. Earth Hour is a call to action to every individual, every business and every community throughout the world. The action of turning off the lights is trivial, but its meaning is anything but. We value every energy-saving and carbon-reduction opportunity and will do all we can to truly live up to our Paper Contract with China." said Zheng Rui, Executive Director of APP-China.
As a pioneer in plantation-pulp-paper integration in China, APP-China has always been at the frontier of combating climate change. By the end of 2009, APP-China had invested over RMB5 billion (USD735 million) in environmental protection measures, helping APP-China's mills become the sustainability benchmark in the Chinese paper industry. Gold East Paper and Ningbo Zhonghua Paper won the National Environmental Friendly award, the highest national award for environmental protection.
Furthermore, APP-China has made remarkable progress in carbon emissions management, an important aspect in the fight against climate change. In March 2009, APP-China completed the first phase of its carbon footprint, making it the first pulp and paper company based in China to undergo a carbon footprint assessment of this scope and size. APP-China has also been making efforts to enhance the carbon sequestration of its plantation. By the end of 2009, APP-China managed more than 300,000 hectares of plantation in China, accounting for almost 50% of the country's pulp & paper plantations.
As outlined in the ‘Paper Contract with China' (PCwC), APP-China's is committed to sustainability, minimizing the environmental impact of its operations and ensuring its social and economic impact in China is resoundingly positive.