ESPOO, Finland, Nov. 1, 2018 (Press Release) -Metsä Board, the leading European producer of premium fresh fibre paperboards, is pleased to announce that its revolutionary paperboard cup design, ‘Lidloc’, has been awarded the coveted ‘Red Dot’ for design excellence and creative achievement. A 24-member jury examined, discussed and evaluated over 8,600 international communication design works before deciding upon the winners of the coveted Red Dot awards, one of the world’s largest design competitions.
The Lidloc design is based upon an extension to a standard cup structure that folds and locks into an integrated lid. The one-piece construction made of paperboard removes the need for a separate plastic lid. The cup is easy to fold and assemble with a secure lid-locking design and offers extra branding power as it can be printed as one piece with the rest of the cup.
Lidloc is an example of how Metsä Board develops more environmentally friendly and more efficient packaging and helps to use the potential of lightweight paperboards in an innovative way. Cyril Drouet, Metsä Board’s Packaging Services Director says: “The Red Dot Award is one of the most recognised design awards within the packaging industry. We are delighted to see our patented Lidloc cup getting this recognition as we believe it offers a more sustainable alternative to single use plastic lids. We are going to start testing of Lidloc with selected customers in the coming months and after careful testing we are ready to bring the design more widely to the market.”
The ceremony for the Red Dot Awards took place on 26 October during the Designers’ Night at the ‘ewerk’ in Berlin. The prize-winning projects will also be featured in the ‘International Yearbook Communication Design 2018/2019’, which will be published on 15 November and distributed in 40 countries.
About the Red Dot Design Award:
The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.