ESPOO, Finland, Jan. 21, 2016 (Press Release) -PCD ─ Packaging of Perfume, Cosmetics & Design, Paris, February 3-4, 2015
At PCD 2016, Metsä Board will show its range of sustainable, lightweight paperboards made for packaging beauty and men’s care. Its versatile range includes products especially developed for the addition of special features that attract the eye, as well as security devices important for anti-counterfeiting.
Metsä Board is also celebrating its endorsement by CDP (formerly Carbon Disclosure Project), being awarded leadership in CDP’s Climate Change, Water and Forest programmes. Metsä Board achieved 100/100 for the quality of its climate change information, winning a place in the Nordic Disclosure Leadership Index. It was the sole forest industry company awarded an A grade for water management, and one of only nine companies awarded leadership status in the CDP forest programme.
Christophe Baudry, Commercial Director for Beautycare at Metsä Board, says: “The packaging of beautycare is as vital as the content it is protecting and showcasing. Purchasing premium products is an emotive process – there is a sensorial ritual between the consumer and the packaging. At the same time, we find consumers are increasingly looking for natural products, so brand owners need packaging that can prove its sustainability throughout the supply chain.”
On show are Metsä Board’s sustainable and lightweight folding boxboards especially developed for beauty and men’s care as well as other premium applications. They include Carta Allura, Carta Elega, Carta Integra, Carta Solida and Avanta Prima, all made from traceable fresh forest fibres that ensure purity, brightness and strength. The range enables the highest quality print and special effects as well as a smart, crisp finish.
Also to be featured is Modo Northern Light, a fully bleached linerboard, available both coated and uncoated. It has many uses as microflute and provides new options in corrugated applications.
In addition to its high quality product portfolio, Metsä Board can also help in creating, developing and blending structural and graphic design together, to maximise brand recognition and positioning.