ESPOO, Finland, Sept. 21, 2016 (Press Release) -At Luxe Pack 2016 Metsä Board, part of Metsä Group, is showcasing a selection of fresh fibre folding boxboards and white linerboards designed to meet the demands of the most sophisticated packaging designs.
Metsä Board has increasingly focused its attention upon supporting customers in differentiating their brands through high quality presentation and environmental credentials. All Metsä Board’s paperboards are made from a renewable and recyclable resource – fresh fibres. The fibres are of known origin and they help ensure purity and brightness of appearance.
Christophe Baudry, Commercial Director Beautycare at Metsä Board states: “We realise the important role that packaging material has in the overall positioning of a luxury brand. Visual appearance is key as light interacts with materials and finishes. Also sharply folded angles on a box can all communicate quality.”
Metsä Board’s paperboards are consistent in quality and evenly distribute light across the sheet. They are designed to convey excellence and to accommodate a wide arrange of print techniques and finishes including gloss UV, embossing or hot foil stamps. Christophe Baudry continues: “The winning range of cartons in the Beauty & Cosmetics category at this year’s Pro Carton ECMA Awards, are perfect examples of the eye-catching elements that can be achieved with our paperboards. The Flormar All Eyes on Me Collection featured different cartons all made from our Carta Solida.”
Metsä Board’s paperboards use fresh fibres grown in sustainably managed northern European forests. All Metsä Board mills hold PEFC™ and FSC® chain-of-custody certificates, as well as the highest environmental and manufacturing quality standards.
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, converters and merchants. In 2015, the company’s sales totalled EUR 2.0 billion, and it has approximately 2,600 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2015, and it employs approximately 9,600 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 116,000 Finnish forest owners.