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BillerudKorsnäs

SOLNA, Sweden, June 2, 2021 (Press Release) -SWAPP to paper packaging for a sustainable future! SWAPP with an extra P for paper is a range of fibre-based packaging materials from BillerudKorsnäs to enable transition from plastic to paper and meet new consumer demands through better sustainability performance for people and the planet.

BillerudKorsnäs’ SWAPP is an opportunity for companies to grow business by meeting new consumer and regulatory demands through renewable and innovative paper applications. SWAPP® is a collaborative and seamless process where the BillerudKorsnäs guides brand owners and retailers through the transformation towards sustainable paper packaging solutions.

“The FMCG packaging market is in a transformation phase – immense change will have to take place if brand owners and retailers are to meet directives and fulfil corporate commitments by 2025. With the SWAPP offering BillerudKorsnäs provides sustainable paper alternatives to resolve some of the most imminent challenges: driving plastic reduction, CO2 reduction, and increasing recycling rates”, says Patrik Bosander, Director Packaging Solutions at BillerudKorsnäs.

BillerudKorsnäs takes responsibility for the transition from A to Z. Within a SWAPP project the team supervises all actions to deliver a solution designed for consumer appeal and commercial performance. BillerudKorsnäs can provide paper material expertise, industrial experience, a network of converters and designers and prepare for a full-scale industrial packaging production.

“SWAPP is about focusing on the needs and market requirements of brand owners and retailers as they move to paper solutions. Our brand owner managers and project teams collaborate with the key functions within the brand owner’s organization – packaging development, brand management, production – to deliver paper solutions that are “on brand” and are suited for their own production scale-up. We orchestrate the critical players in the supply chain: from the brand’s production hall and filling machine adaptation, to converting and guidance to capable partners and ultimately to our own paper mills and innovation teams.” says Kristopher Fain, Director Solutions Sales, BillerudKorsnäs.

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production units in Sweden, Finland and the UK and about 4500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm.

BillerudKorsnäs introduces new SWAPP range of fibre-based packaging materials to enable transition from plastic to paper

Posted in: Environment 06/02/2021 - 10:05

SOLNA, Sweden, June 2, 2021 (Press Release) -SWAPP to paper packaging for a sustainable future! SWAPP with an extra P for paper is a range of fibre-based packaging materials from BillerudKorsnäs to enable transition from plastic to paper and meet new consumer demands through better sustainability performance for people and the planet.

BillerudKorsnäs’ SWAPP is an opportunity for companies to grow business by meeting new consumer and regulatory demands through renewable and innovative paper applications. SWAPP® is a collaborative and seamless process where the BillerudKorsnäs guides brand owners and retailers through the transformation towards sustainable paper packaging solutions.

“The FMCG packaging market is in a transformation phase – immense change will have to take place if brand owners and retailers are to meet directives and fulfil corporate commitments by 2025. With the SWAPP offering BillerudKorsnäs provides sustainable paper alternatives to resolve some of the most imminent challenges: driving plastic reduction, CO2 reduction, and increasing recycling rates”, says Patrik Bosander, Director Packaging Solutions at BillerudKorsnäs.

BillerudKorsnäs takes responsibility for the transition from A to Z. Within a SWAPP project the team supervises all actions to deliver a solution designed for consumer appeal and commercial performance. BillerudKorsnäs can provide paper material expertise, industrial experience, a network of converters and designers and prepare for a full-scale industrial packaging production.

“SWAPP is about focusing on the needs and market requirements of brand owners and retailers as they move to paper solutions. Our brand owner managers and project teams collaborate with the key functions within the brand owner’s organization – packaging development, brand management, production – to deliver paper solutions that are “on brand” and are suited for their own production scale-up. We orchestrate the critical players in the supply chain: from the brand’s production hall and filling machine adaptation, to converting and guidance to capable partners and ultimately to our own paper mills and innovation teams.” says Kristopher Fain, Director Solutions Sales, BillerudKorsnäs.

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production units in Sweden, Finland and the UK and about 4500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm.

SOLNA, Sweden, May 20, 2021 (Press Release) -“The Golden Bee Skincare” won the first semi-final of BillerudKorsnäs’ design competition PIDA – Packaging Impact Design Award. The winning packaging concept was designed for a skincare product and did not only win PIDA Gold Award – the finest prize of the competition – but also the distinction “Highest level of Innovation”. The team behind the entry was American design students Jennifer Huynh, Meliza Pascual, Joshua Roberts and Samantha Johnson from Clemson University in South Carolina, USA.“We are very thankful for this opportunity to show our work,” says Meliza Pascual. “We have put a lot of effort into it and we are very happy for the awards”.

The winning packaging project “The Golden Bee Skincare” responds perfectly to this year’s brief – to create a package that speaks to our senses. The motivation of the jury reads:

”The Golden Bee Skincare package delivers on innovation being delightfully inventive and original, while also achieving high marks for sustainability, and excellent user friendliness and functionality. The entry offers an extremely innovative structure that is not only highly functional, but also offers novel on-shelf, unboxing, storing, and sharing attributes. The team invested time in design thinking and exploration, marketing strategy, sustainability life-cycle, supply-chain, and materials analyses that helped their entry shine.”

The design students who won the PIDA Gold Award at the first PIDA event of the year automatically qualify for the Grand Finale. At the final – that takes place at the Luxe Pack trade show in Monaco on September 27 – an international winner will be appointed. It means that the American design students will be up against the winners of the three other semi-finals; students from France, Germany, and Sweden.

More students awarded

At yesterday’s PIDA event, another three prizes were presented. “The Golden Bee Skincare” was awarded once again and received the Highest Level of Innovation Award with the motivation: “The package delivers an exciting and innovative structure with original, engaging, and thoughtful function. The entry’s structure is extremely innovative and exceptionally inventive.”

The Highest Level of User Friendliness Award went to “The Agrumes Florilége”, created by Julia Nathanson, Sophia Thai och Justin Davidovicz from Rutgers University in New Jersey, USA. A packaging concept for a luxury citrus liqeur. The motivation read: “The package gives a witty and exciting approach to user-friendliness, functionality, and the user experience. The entry features excellent properties designed to awaken the senses.”

The Highest Level of Sustainability Award was presented to Chi Chung Chan from Ravensbourne University in London, UK, for the entry ”Iwasaki Matcha”, designed for a complete Japanese tea concept. “The entry makes excellent use of the physical properties of the BK Craft board by featuring the Craft side of the board on the outside of the carton, visually reinforcing the strength and sustainability of the material. Reuse, secondary, and long-term use of this package are artfully incorporated into the design.”

The winners were selected by a jury of prominent industry professionals, who were very impressed by this year’s contestants.

“The jurors were so impressed with the thoughtful and exciting concepts presented by the teams in this competition. We discussed and debated the entries at length before determining the winning team in each category. Each participant should be so very proud of the work accomplished under extraordinary circumstances,” says Joey Schmissrauter, chairman of the PIDA USA/UK jury.

A creative arena for the packaging community

BillerudKorsnäs, the company behind PIDA, arranges the competition in cooperation with leading universities and design colleges in the USA, the UK, France, Germany, and Sweden. The competition gives the students an opportunity to work on a real packaging design project under the same conditions as an authentic assignment. What’s more, it is also an opportunity for the students to showcase their ideas and creativity to established professionals who attend the events every year to be inspired and meet the packaging designers of tomorrow.

“With PIDA, we want to drive the development of packaging design forward while also establishing a meeting place for the industry and the schools. This year marks the 16th anniversary of the competition and interest for PIDA grows steadily for every year – at the schools as well as in the packaging business.” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

About BillerudKorsnäs

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber-based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4 500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm.

About PIDA

For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.

“The Golden Bee Skincare” wins first semi-final of BillerudKorsnäs’ design competition PIDA

Posted in: Packaging Technology 05/20/2021 - 13:07

SOLNA, Sweden, May 20, 2021 (Press Release) -“The Golden Bee Skincare” won the first semi-final of BillerudKorsnäs’ design competition PIDA – Packaging Impact Design Award. The winning packaging concept was designed for a skincare product and did not only win PIDA Gold Award – the finest prize of the competition – but also the distinction “Highest level of Innovation”. The team behind the entry was American design students Jennifer Huynh, Meliza Pascual, Joshua Roberts and Samantha Johnson from Clemson University in South Carolina, USA.“We are very thankful for this opportunity to show our work,” says Meliza Pascual. “We have put a lot of effort into it and we are very happy for the awards”.

The winning packaging project “The Golden Bee Skincare” responds perfectly to this year’s brief – to create a package that speaks to our senses. The motivation of the jury reads:

”The Golden Bee Skincare package delivers on innovation being delightfully inventive and original, while also achieving high marks for sustainability, and excellent user friendliness and functionality. The entry offers an extremely innovative structure that is not only highly functional, but also offers novel on-shelf, unboxing, storing, and sharing attributes. The team invested time in design thinking and exploration, marketing strategy, sustainability life-cycle, supply-chain, and materials analyses that helped their entry shine.”

The design students who won the PIDA Gold Award at the first PIDA event of the year automatically qualify for the Grand Finale. At the final – that takes place at the Luxe Pack trade show in Monaco on September 27 – an international winner will be appointed. It means that the American design students will be up against the winners of the three other semi-finals; students from France, Germany, and Sweden.

More students awarded

At yesterday’s PIDA event, another three prizes were presented. “The Golden Bee Skincare” was awarded once again and received the Highest Level of Innovation Award with the motivation: “The package delivers an exciting and innovative structure with original, engaging, and thoughtful function. The entry’s structure is extremely innovative and exceptionally inventive.”

The Highest Level of User Friendliness Award went to “The Agrumes Florilége”, created by Julia Nathanson, Sophia Thai och Justin Davidovicz from Rutgers University in New Jersey, USA. A packaging concept for a luxury citrus liqeur. The motivation read: “The package gives a witty and exciting approach to user-friendliness, functionality, and the user experience. The entry features excellent properties designed to awaken the senses.”

The Highest Level of Sustainability Award was presented to Chi Chung Chan from Ravensbourne University in London, UK, for the entry ”Iwasaki Matcha”, designed for a complete Japanese tea concept. “The entry makes excellent use of the physical properties of the BK Craft board by featuring the Craft side of the board on the outside of the carton, visually reinforcing the strength and sustainability of the material. Reuse, secondary, and long-term use of this package are artfully incorporated into the design.”

The winners were selected by a jury of prominent industry professionals, who were very impressed by this year’s contestants.

“The jurors were so impressed with the thoughtful and exciting concepts presented by the teams in this competition. We discussed and debated the entries at length before determining the winning team in each category. Each participant should be so very proud of the work accomplished under extraordinary circumstances,” says Joey Schmissrauter, chairman of the PIDA USA/UK jury.

A creative arena for the packaging community

BillerudKorsnäs, the company behind PIDA, arranges the competition in cooperation with leading universities and design colleges in the USA, the UK, France, Germany, and Sweden. The competition gives the students an opportunity to work on a real packaging design project under the same conditions as an authentic assignment. What’s more, it is also an opportunity for the students to showcase their ideas and creativity to established professionals who attend the events every year to be inspired and meet the packaging designers of tomorrow.

“With PIDA, we want to drive the development of packaging design forward while also establishing a meeting place for the industry and the schools. This year marks the 16th anniversary of the competition and interest for PIDA grows steadily for every year – at the schools as well as in the packaging business.” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

About BillerudKorsnäs

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber-based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4 500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm.

About PIDA

For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.

SOLNA, Sweden, May 19, 2021 (Press Release) -Last year BillerudKorsnäs and Haver & Boecker published a total of nine sack packaging norms. These norms cover the basics and some of the most critical factors that need to be taken into account when powdered goods are packed. The reactions in the market show that the norms support the work of bulk goods manufacturers. They provide a helpful guideline for determining the optimal packaging process and the perfect sack packaging for products to be filled. BillerudKorsnäs and Haver & Boecker have decided to jointly develop further norms after receiving positive feedback worldwide.

The sack packaging norms contain recommendations for the development and use of packaging solutions and processes and define basic standard know-how or standard procedures. They provide orientation for questions that manufacturers of bulk materials are confronted with on a daily basis.

Both companies have experienced that customers are increasingly paying attention to the cost of empty sacks. The right quality and design of the empty sacks are crucial, as they directly determine the performance at all steps in the value chain. For example, a certain sack design may be cheaper, but, if it fills slower on the filling machine, it costs millions in lost production. Bulk goods manufacturers have a direct influence on all factors through the design of the packaging process. Here, the Sack Packaging Norms give good indications of how bulk solids manufacturers can ideally act in this area of conflict between cost and quality.

"Together BillerudKorsnäs and Haver & Boecker now offer a set of recommendations to minimize problems and maximize performance in the packaging chain. If manufacturers and users of paper sack packaging follow the recommendations and guidelines and implement usage of these norms in their supply chain, efficient and effective packaging production, filling, handling, storage and transport of the end products will be ensured," says Mikael Peterson, Technical Service Director at BillerudKorsnäs.

Expert knowledge from both companies has been incorporated into the sack packaging norms. BillerudKorsnäs contributes with years of expertise in packaging paper production, practical experience as well as analytical tests, design and developments at the BillerudKorsnäs Packaging Development Centre. Haver & Boecker contributes with their extensive experience in filling technology and handling of powdered bulk materials.

“In the Haver Institute we run more than 300 packaging trials per year together with customers. A lot of meetings and discussions with our customers and converters show us again and again, that people are looking for such guidelines for their perfect packaging. The information presented within this norms are collected throughout years of experience and we are pleased to see they will be used worldwide”, explains Thomas Hilling, Manager Haver&Boecker Institute.

The current norms at a glance:

A-1.1 Sack Permeability
A-2.1 Shelf Life
A-3.1 Sack Moisture – Curing of paper sacks
A-4.1 Specifying Sack Strength
A-5.1 Balancing Sack Strength and Deaeration
A-6.1 Describing a valve sack
B-1.1 Filling Degree
B-2.1 Valve Sealing
B-3.1 Filling Equipment

The already published Sack Packaging Norms are available for free download: https://www.billerudkorsnas.com/spn . Registered interested parties will receive all further norms automatically by e-mail. Proposals for new norms can also be submitted on the website.

BillerudKorsnäs and Haver & Boecker jointly develop further sack packaging norms after receiving positive feedback worldwide

Posted in: Packaging Technology 05/19/2021 - 07:19

SOLNA, Sweden, May 19, 2021 (Press Release) -Last year BillerudKorsnäs and Haver & Boecker published a total of nine sack packaging norms. These norms cover the basics and some of the most critical factors that need to be taken into account when powdered goods are packed. The reactions in the market show that the norms support the work of bulk goods manufacturers. They provide a helpful guideline for determining the optimal packaging process and the perfect sack packaging for products to be filled. BillerudKorsnäs and Haver & Boecker have decided to jointly develop further norms after receiving positive feedback worldwide.

The sack packaging norms contain recommendations for the development and use of packaging solutions and processes and define basic standard know-how or standard procedures. They provide orientation for questions that manufacturers of bulk materials are confronted with on a daily basis.

Both companies have experienced that customers are increasingly paying attention to the cost of empty sacks. The right quality and design of the empty sacks are crucial, as they directly determine the performance at all steps in the value chain. For example, a certain sack design may be cheaper, but, if it fills slower on the filling machine, it costs millions in lost production. Bulk goods manufacturers have a direct influence on all factors through the design of the packaging process. Here, the Sack Packaging Norms give good indications of how bulk solids manufacturers can ideally act in this area of conflict between cost and quality.

"Together BillerudKorsnäs and Haver & Boecker now offer a set of recommendations to minimize problems and maximize performance in the packaging chain. If manufacturers and users of paper sack packaging follow the recommendations and guidelines and implement usage of these norms in their supply chain, efficient and effective packaging production, filling, handling, storage and transport of the end products will be ensured," says Mikael Peterson, Technical Service Director at BillerudKorsnäs.

Expert knowledge from both companies has been incorporated into the sack packaging norms. BillerudKorsnäs contributes with years of expertise in packaging paper production, practical experience as well as analytical tests, design and developments at the BillerudKorsnäs Packaging Development Centre. Haver & Boecker contributes with their extensive experience in filling technology and handling of powdered bulk materials.

“In the Haver Institute we run more than 300 packaging trials per year together with customers. A lot of meetings and discussions with our customers and converters show us again and again, that people are looking for such guidelines for their perfect packaging. The information presented within this norms are collected throughout years of experience and we are pleased to see they will be used worldwide”, explains Thomas Hilling, Manager Haver&Boecker Institute.

The current norms at a glance:

A-1.1 Sack Permeability
A-2.1 Shelf Life
A-3.1 Sack Moisture – Curing of paper sacks
A-4.1 Specifying Sack Strength
A-5.1 Balancing Sack Strength and Deaeration
A-6.1 Describing a valve sack
B-1.1 Filling Degree
B-2.1 Valve Sealing
B-3.1 Filling Equipment

The already published Sack Packaging Norms are available for free download: https://www.billerudkorsnas.com/spn . Registered interested parties will receive all further norms automatically by e-mail. Proposals for new norms can also be submitted on the website.

SOLNA, Sweden, May 17, 2021 (Press Release) -In the ongoing work to challenge conventional packaging, BillerudKorsnäs and Aisa are today launching a collaboration that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm you can replace plastics on tube shoulder and sleeve without compromising on user experience.

BillerudKorsnäs FibreForm is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, and that makes it unique compared to tubes made of other fibre material. FibreForm allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience.

“We will never compromise with user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging”, says Lovisa Westergren, Sales Director FibreForm at BillerudKorsnäs.

“Over the last few years we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction, to excellent functionality and exceptional branding possibilities.”

Tubes made of FibreForm can be used in different segments as for example toothpaste and cosmetics. FibreForm is renewable biodegradable, cold-formable and it requires less energy in production than plastics. One of the great advantages of the collaboration between BillerudKorsnäs and Aisa is the smooth manufacturing process. It is possible to replace the plastic with FibreForm in Aisa's machines without them having to be rebuilt.

"FibreForm adds luxurious features to the already wide range of tube decorations and our clients can now offer higher end solutions to product marketers looking to differentiate from mass market packaging. By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper”, says Joachim Sander, Director Marketing & Sales at AISA Automation Industrielle SA.

About AISA Automation Industrielle SA

Aisa Packaging is a division of Aisa focusing on packaging development and evaluation as well as new material testing.

Aisa Machinery develops and produces packaging production machinery and more specifically is the world market leader in tube packaging production machinery. Decoseam is a patented technology of Aisa used, among others, to produce paper-based laminate tubes and the hybrid paper shoulder has patents pending.

BillerudKorsnäs and Aisa Packaging launch new FibreForm range of low-carbon material to help replace plastics

Posted in: Packaging Technology 05/17/2021 - 02:59

SOLNA, Sweden, May 17, 2021 (Press Release) -In the ongoing work to challenge conventional packaging, BillerudKorsnäs and Aisa are today launching a collaboration that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm you can replace plastics on tube shoulder and sleeve without compromising on user experience.

BillerudKorsnäs FibreForm is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, and that makes it unique compared to tubes made of other fibre material. FibreForm allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience.

“We will never compromise with user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging”, says Lovisa Westergren, Sales Director FibreForm at BillerudKorsnäs.

“Over the last few years we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction, to excellent functionality and exceptional branding possibilities.”

Tubes made of FibreForm can be used in different segments as for example toothpaste and cosmetics. FibreForm is renewable biodegradable, cold-formable and it requires less energy in production than plastics. One of the great advantages of the collaboration between BillerudKorsnäs and Aisa is the smooth manufacturing process. It is possible to replace the plastic with FibreForm in Aisa's machines without them having to be rebuilt.

"FibreForm adds luxurious features to the already wide range of tube decorations and our clients can now offer higher end solutions to product marketers looking to differentiate from mass market packaging. By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper”, says Joachim Sander, Director Marketing & Sales at AISA Automation Industrielle SA.

About AISA Automation Industrielle SA

Aisa Packaging is a division of Aisa focusing on packaging development and evaluation as well as new material testing.

Aisa Machinery develops and produces packaging production machinery and more specifically is the world market leader in tube packaging production machinery. Decoseam is a patented technology of Aisa used, among others, to produce paper-based laminate tubes and the hybrid paper shoulder has patents pending.

SOLNA, Sweden, May 13, 2021 (Press Release) -At a digital event on Wednesday May 19, we will get to know who wins the British and American PIDA. Packaging Impact Design Award is an international design competition that engages hundreds of students every year in designing creative packaging that challenges conventions. “This year’s contestants have submitted really impressive entries and at the live final we can promise you a lot of inspiration, new trends, and fresh thinking,” says Lena Dahlberg at BillerudKorsnäs; the company behind PIDA, an initiative that highlights young talent and aims at driving the development of packaging design forward.

Both media and the public are welcome to attend the digital event. Register here: https://www.billerudkorsnas.com/pida/guest-registration

When: Thursday, May 19 at 10 a.m. EST. (Prize ceremony and presentation of all winners and interviews start at 11.20 a.m).

“PIDA – Packaging Impact Design Award – is a prestigious design competition arranged by BillerudKorsnäs in partnership with leading universities and colleges since 2005. Until now, the competition has been open to European students only, but this year PIDA is extended to include American design students who will compete with the English students in a first semi-final,” says Anders Gathu, Marketing Manager at BillerudKorsnäs.

The contestants are design students from Ravensbourne University in the UK; and Rutgers University in New Jersey and Clemson University in South Carolina in the USA. In total, 19 students competing with seven packaging concepts have qualified for the final. The competition, a BillerudKorsnäs initiative, runs for the 16th time and the theme of the year is “Packaging that awakens our senses”. The challenge for the students is to create a packaging concept that communicates not only by sight, but also sound, smell, taste, and touch. This is a growing trend in packaging design

“The quality level of the entries is incredibly high. In the finals, the students will present packaging concepts that both challenge conventional packaging and hint at what we are likely to see more of in the future. That is, packaging that is not only visually appealing but also speaks to our senses,” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

The winners of PIDA USA/UK will be decided by a jury of industry professionals who present awards in four categories: sustainability, innovation, user friendliness, and the PIDA Gold Award – the finest prize of the competition.

“The winners of PIDA Gold Award automatically qualify for the Grand Finale in Monaco, where an international winner will be selected. In this final, held at the trade show Luxe Pack in September, Gold Award winners from France, Germany, Sweden, USA/UK will compete for the title,” says Anders Gathu, Marketing Manager at BillerudKorsnäs.

About BillerudKorsnäs

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber-based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4 500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm. http://www.billerudkorsnas.com/

About PIDA

For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.

BillerudKorsnäs to announce winners of British and American design competition PIDA on May 19

Posted in: Packaging Technology 05/13/2021 - 04:43

SOLNA, Sweden, May 13, 2021 (Press Release) -At a digital event on Wednesday May 19, we will get to know who wins the British and American PIDA. Packaging Impact Design Award is an international design competition that engages hundreds of students every year in designing creative packaging that challenges conventions. “This year’s contestants have submitted really impressive entries and at the live final we can promise you a lot of inspiration, new trends, and fresh thinking,” says Lena Dahlberg at BillerudKorsnäs; the company behind PIDA, an initiative that highlights young talent and aims at driving the development of packaging design forward.

Both media and the public are welcome to attend the digital event. Register here: https://www.billerudkorsnas.com/pida/guest-registration

When: Thursday, May 19 at 10 a.m. EST. (Prize ceremony and presentation of all winners and interviews start at 11.20 a.m).

“PIDA – Packaging Impact Design Award – is a prestigious design competition arranged by BillerudKorsnäs in partnership with leading universities and colleges since 2005. Until now, the competition has been open to European students only, but this year PIDA is extended to include American design students who will compete with the English students in a first semi-final,” says Anders Gathu, Marketing Manager at BillerudKorsnäs.

The contestants are design students from Ravensbourne University in the UK; and Rutgers University in New Jersey and Clemson University in South Carolina in the USA. In total, 19 students competing with seven packaging concepts have qualified for the final. The competition, a BillerudKorsnäs initiative, runs for the 16th time and the theme of the year is “Packaging that awakens our senses”. The challenge for the students is to create a packaging concept that communicates not only by sight, but also sound, smell, taste, and touch. This is a growing trend in packaging design

“The quality level of the entries is incredibly high. In the finals, the students will present packaging concepts that both challenge conventional packaging and hint at what we are likely to see more of in the future. That is, packaging that is not only visually appealing but also speaks to our senses,” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

The winners of PIDA USA/UK will be decided by a jury of industry professionals who present awards in four categories: sustainability, innovation, user friendliness, and the PIDA Gold Award – the finest prize of the competition.

“The winners of PIDA Gold Award automatically qualify for the Grand Finale in Monaco, where an international winner will be selected. In this final, held at the trade show Luxe Pack in September, Gold Award winners from France, Germany, Sweden, USA/UK will compete for the title,” says Anders Gathu, Marketing Manager at BillerudKorsnäs.

About BillerudKorsnäs

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber-based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4 500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 24 billion and is listed on Nasdaq Stockholm. http://www.billerudkorsnas.com/

About PIDA

For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.

SOLNA, Sweden, May 4, 2021 (Press Release) -What makes a packaging concept not only functional and visually appealing, but also able to interact with our senses when it comes to sound, touch, taste, or smell? That’s the challenge for this year’s design students in BillerudKorsnäs’ Packaging Impact Design Award, PIDA. A competition aiming to highlight young talents and their ideas – but also to push the development of packaging design even further. This year PIDA offers a new, modern, and digital format, that enables a larger audience to be part of this exciting event. PIDA stands for innovation, creativity, and youthful curiosity. This is where we meet the packaging designers of tomorrow, who challenge the conventional and truly awaken the senses.

This year’s event is the 16th event since the start of the competition back in 2005 and the competition has engaged thousands of students throughout the years. This year we are not only developing the competition into a modern, digital event, but we are also expanding geographically by including design schools in the USA in the competition. During May and June, BillerudKorsnäs will host the competition at four events: Sweden, France, Germany, and a joint event for the UK and the USA. In September, an international winner will be selected in a Grand Finale at Luxe Pack Monaco.

“When we launched PIDA, we wanted to challenge the conventions of the industry and drive the development of packaging design forward. Which is why we chose to highlight young new talents and their ideas. Our hope being that their creativity and smart solutions would contribute with inspiration and new thinking for the whole industry. Which is something that the students have really lived up to. Over the years we have seen loads of smart and innovative packaging solutions, and naturally expectations are high this year as well,” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

“The brief this year is Awaken the Senses, which encourages the students to create a sustainable, innovative, and functional packaging concept that stands out compared to the conventional applications that we find in stores today. The packing needs to engage our senses. It can be about making an impression through smell, sound, or tactile experience,” says Lena.

“Awaken our senses” is a big trend on Youtube. Unboxing videos where consumers unbox a product while smelling, touching, rustling, and studying every little graphical detail is a frequently seen phenomenon in social media.

Packaging that speaks to our senses is a fast-developing trend. In the future, we can expect packaging concepts with sound effects, visual illusions and augmented reality. In an increasingly digital world, the packaging needs to stand out and in the interaction with consumers speak to all their senses,” says Anders Gathu, Marketing Manager Cartonboard at BillerudKorsnäs.

Students compete in four different categories: sustainability, user friendliness, innovation, and “Gold Award – winner of all categories”. The jury at each individual event consists of experts from the industry. The “Gold Award” winners of the four PIDA events will meet in an international grand finale at the prestigious packaging trade show LuxePack in Monaco this autumn. The winning team in the final will be invited to participate in a design summit in Frövi, Sweden later this year.

“PIDA offers a win-win situation for students as well as for the audience. Aside from the actual competition, PIDA offers a unique opportunity for the participating students to create relationships and build themselves a network within the packaging industry – while the audience gets to enjoy an enlightening and entertaining event filled with inspiration, creativity, and innovation,” says Anders Gathu.

About PIDA

For the 16th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 200 design students from France, Germany, Sweden, the UK, and the USA participate. At each national event winners are selected in the following categories: Highest Level of Sustainability, Highest Level of Innovation, Highest Level of User Friendliness, and PIDA Gold Award. The competition aims to demonstrate the importance of packaging to products, brands and the environment.

BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fiber based packaging materials and have customers in over 100 countries. The company has 8 production units in Sweden, Finland and the UK and about 4500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 22 billion and is listed on Nasdaq Stockholm.

Students compete in creating packaging for all five senses in BillerudKorsnäs' design competition PIDA

Posted in: Environment 05/04/2021 - 06:39