Orchids Paper launches new line of tissue products

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Orchids Paper launches new line of tissue products

May 02, 2017 - 02:31
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BRENTWOOD, TN, May 1, 2017 (PRNewswire) -Orchids Paper Products announces the introduction of NEW TACKLE® Paper Towels, CLEAN SCENTS® Paper Towels, ORCHIDS TRENDS® Designer Paper Towels, and ORCHIDS SUPREME® Bath Tissue.

NEW TACKLE® Paper Towels with Rosie the Riveter, appeals to consumers of all ages. Rosie the Riveter is being described as an "inspired" choice to represent the brand as she appeals to the consumers of today with her "Can Do" attitude!

NEW CLEAN SCENTS® Paper Towels are unique and innovative with fruit scents. The Lemon and Grapefruit scented towels provide a fresh scent for the kitchen through their scented cores. The Lemon and Grapefruit theme is also carried out through the unique fruit patterns embossed on each towel. CLEAN SCENTS® Paper Towels tested very strong with consumers.

NEW ORCHIDS SUPREME® Bath Tissue is Luxuriously Soft and Strong! Our customers are excited to offer an ultra-premium product at an attractive price for consumers with strong profit margins for the retailers.

NEW ORCHIDS TRENDS® Paper Towels have a new unique quatrefoil design in both gray and teal, perfect for today's designer home trends. The consumer response during testing has been outstanding as consumers describe the new towel as Elegant, New and Modern. This product has been presold to retailers and will be available to ship in June.

Laura Theobald, Director of Product Development, Quality Systems & Commercialization, shared the unique innovations appeal to our consumers and customers. The feedback has been very strong for the NEW Orchids Paper Brands.

Dan Daniels, Vice President of Sales & Marketing, reports strong sales from our "1st to market" retailers as the new Orchids Paper Branded Products are outselling established brands that have been on the market for years!

Jeff Schoen, Orchids Paper Products CEO, stated, "Our new branded products bring innovation and excitement to the retail tissue category and help diversify Orchids business.  We are excited about the future of this new distribution channel for Orchids as we continue our growth plan."

Orchids Paper Products is a publicly traded company founded in 1998 with Corporate headquarters located in Nashville, TN.