Italy's Lucart Group publishes results of its Fiberpack project since 2013, recycles over 2.8 billion beverage cartons in four years

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Italy's Lucart Group publishes results of its Fiberpack project since 2013, recycles over 2.8 billion beverage cartons in four years

April 18, 2017 - 08:43
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PORCARI, Italy, April 14, 2017 (Press Release) -In 2010, the partnership between Lucart and Tetra Pak® led to the creation of Fiberpack®, a virtuous and award-winning project that represents the evolution of paper, combining environmental sustainability and technological innovation. Fiberpack® is a material obtained by recovering the cellulose fibres present in Tetra Pak® type beverage cartons. It is possible to obtain 74% cellulose fibres from just one of these containers, in addition to 22% polyethylene and 4% aluminium, recovering 100% of the components.

In just four years, 2013-2016, the Fiberpack® project has brought great results:

  • over 2.8 billion 1 litre beverage cartons which, if laid next to each other, would equate to a distance going around the Earth 16 times
  • more than 1.2 million trees saved thanks to this initiative, a value equal to more than 4,200 football fields
  • more than 73,000 tons of CO2 which is equivalent to the emissions produced by more than 578,000 car trips from Rome to Milan

"Fiberpack® is the project that best represents our group's two objectives: environmental sustainability and technological innovation" stated Guido Pasquini, Commercial Director of the Lucart Group. "We decided to commit to adopting plans for sustainable development, respecting the environment and the welfare of the people. To do this, we conceived of a true circular economic model for paper, which has enabled us to achieve significant results in just four years. We will continue to pursue this commitment with great responsibility, and we have set ourselves the goal of doubling what we managed to achieve in 2016 by 2020, reaching the point of recovering one and a half billion beverage cartons per year”.

"At our company, environmental awareness passes through an analysis of the entire life cycle of the containers, from the choice of raw materials, which are mainly renewable, to the design and the post-consumer management" declared Michele Mastrobuono, Director of Environment and External Relations for Tetra Pak - "Fiberpack® is a testament of this commitment. Our commitment comes from sharing our environmental, social and ethical with our partners throughout the entire supply chain”.

How Fiberpack® is made

The starting point is recycling. These containers must be folded and compressed once residual food waste has been eliminated, and then the process that will transform them from waste into a secondary raw material begins. After the sterilisation and mechanical processing of the collected cartons, the cellulose fibres are separated from all the other materials.

The fibres recovered through this process form the basis for creating Fiberpack®, a material used to make paper products (toilet paper, napkins, tissues and towels) certified with the EU Ecolabel and distributed by Lucart through the Lucart Professional EcoNatural and Grazie Natural brands. These products, which have a natural light sand colour due to the fact that the cellulose fibres are not bleached, are characterised by high levels of robustness, absorbency and softness, and are 100% environmentally friendly.

Not only cellulose fibres

In addition to cellulose, proper recycling of a Tetra Pak® type cardboard container provides materials such as polyethylene and aluminium. These are used to produce AL.PE.®, a material recovered and re-used by manufacturing industries for numerous purposes, from construction to urban furniture, from everyday objects such as pens and rulers to pallets for transporting goods, from systems for dispensing hand-towels in bathrooms to the mooring poles used in Venice.

Towards a circular economy for paper

Thanks to the Fiberpack® project and the excellent results achieved in recent years, Lucart is now able to offer consumers a product made from recycled paper through a sustainable and transparent design, which is transported on a recycled pallet and used through a recycled plastic dispenser, made from recycling the various components of beverage cartons. This model of product development fully respects the principles of circular economy, which starts from the valorisation of waste through proper disposal, and continues up to the point in which they have been fully transformed into secondary raw materials that are ready to be re-used and marketed.

Awards won

At the 14th edition of the "Sodalitas Social Award 2016", the Fiberpack® project was awarded the prize for "Best in Class", the most prestigious award for corporate sustainability in Italy. That same year, it also won the "Non Sprecare" (Don't Waste) award in the "Companies" category, thanks to its innovative and sustainable  approach to the circular economy and consumption.

A successful case history in Slovenia

In 2015, Lucart launched a pilot project in Slovenia along with a number of local partners, which has now become a successful case history as an example of introducing a circular economy system based on recycling Tetra Pak® type beverage cartons. The initiative "Municipal material flow cycle of Beverage Cartons - Novo Mesto" was launched with the goal of developing a circular economy system in the urban area of Novo Mesto that would be long-lasting and replicable internationally, by recovering and processing beverage cartons into new paper products for hygienic and sanitary use within municipal facilities and schools. This project involved 14 schools in the urban area of Novo Mesto, and marks a step forward in the recycling of beverage cartons. It is an initiative that moves toward the construction of real awareness of the environmental and economic benefits of recycling, creating value for the local economy while protecting the environment. At present 35% of public facilities in Novo Mesto use toilet paper made from beverage cartons and will continue to do so in the future.


Lucart, a multinational Italian industrial group founded in the province of Lucca in 1953, is one of the main producers in Europe of mono-glazed paper and tissue products (paper articles intended for daily consumption, such as toilet paper, kitchen paper, napkins, tablecloths, handkerchiefs, etc.). The company's over 60 years of activity have allowed it to develop great know-how, experience and the technology needed to make top-quality products capable of meeting the customer's needs in the best way possible. The production systems installed at the Group's various plants make it possible to manufacture a wide range of products with complete control over every phase of the production process, from the choice of raw materials to the definition of the characteristics of the finished product. Lucart's production capacity is equal to 319,000 tons of paper/year, split over 10 continuous machines (one of which for air-laid paper) and 58 converting lines. The company's production activities are distributed over 3 Business Units (Business to Business, Away from Home and Consumer) operating in the development and sales of various products with distinctive brands such as Tenderly, Tutto, Grazie Natural and Smile (Consumer area), Lucart Professional, Tenderly Professional, Fato and Velo (Away from Home area). The ranges include products created to satisfy the needs of different types of users, from large companies to end consumers. The consolidated turnover is equal to about € 415 million, with a total workforce of 1,300 employees, 7 production plants (5 in Italy,1 in France and 1 in Hungary), covering a total surface area of 750,000 m2. The Diecimo (LU) plant is one of the largest facilities in Europe dedicated to the production and conversion of tissue paper. Lucart has always represented a company with a strong aptitude for innovation. For example, it was the first Italian company to develop the pulp de-inking technique for the production of tissue paper and of thin mono-glazed paper for flexible packaging. Lucart also developed the first system in Italy capable of recovering the cellulose fibres contained in Tetra Pak® containers, an eco-revolutionary project that has allowed us to obtain top-quality paper in full respect of the environment. The quality of the products and the respect for the environment are always the basis of the Group's strategic choices, proven by the various certifications it has obtained, such as Ecolabel (the first Italian company to be certified), PEFCTM, FSC®, UNI EN ISO 9001 and 14001 etc. The facility in Diecimo is one of the first integrated industrial facilities, paper mill and converting on the same site, in Europe for the production of tissue paper and to have obtained EMAS environmental registration.

Tetra Pak

Tetra Pak, a leader in food treatment and packaging, as expressed by its motto "Protects what’s good" - the corporate philosophy of the Swedish group, which has as its vision a commitment to making food safe and available, everywhere. Active in more than 170 countries worldwide, with over 23,000 employees, Tetra Pak believes in responsible industry leadership, creating economic growth in harmony both with environmental sustainability and good social conscience. Tetra Pak works together with its suppliers and customers in the creation of affordable, innovative and environmentally friendly products for the processing and packaging of foods. These solutions are offered to millions of people around the world.