Green Bay, WI-based WS Packaging launches new DesignMax value-added service for brand packaging

Read so far

Green Bay, WI-based WS Packaging launches new DesignMax value-added service for brand packaging

April 19, 2017 - 05:07

GREEN BAY, WI, April 18, 2017 (PRNewswire) -For brands looking to create or refresh packaging that is both unique and noteworthy, DesignMax®,  a proprietary solution from WS Packaging Group, Inc., offers an innovative approach to help breathe new life into brands.

DesignMax is WS Packaging's value-added service that reviews brands' existing packages and delivers innovative solutions in construction, cost-effective market testing, and eye-catching design options.

"The DesignMax tool allows our staff artists to work directly with clients to provide them with suggestions and technological enhancements to their art to help improve the brand's appearance on the shelf," said Charlie Eitel, CEO, WS Packaging Group. "With our knowledge and capabilities in advanced printing technology, combined with our design staff, we can offer breakout designs the customer may not even have known were possible."

Whether it's a new design or an update of an existing one, DesignMax offers a flexible, cost-effective process designed to engage new audiences and increase shelf presence.

WS Packaging uses DesignMax to enhance designs within any industry—from cosmetics, healthcare, and household goods to wine and spirits, across brands such as Bayer, Coppertone, and Svedka.

For example, WS Packaging designers enhanced the branding and shelf presence of a hair care product by adding a folding carton that used holographic metallic special effects in the printing process. In another instance, a wholesale ice cream manufacturer asked the designers to change their existing one-color labels to a full-wrap, multi-colored, unique label for each flavor, resulting in expansion across retail outlets and e-commerce sites.

For other updates, like new FDA mandated changes in sizing, layout, and content, DesignMax can add value with a systematic review of the entire package.

DesignMax benefits include:

Incorporating advanced printing techniques with design to keep brands current

The DesignMax process incorporates updated guidelines, new techniques in construction, design prototypes, and technical capabilities to enhance or transform labels and packages.

The process is ideal for brand updates, graphic updates, or entirely new brand concepts. For added convenience, customers receive electronic links to their DesignMax solutions.

Cost-effective market testing

DesignMax offers a cost-effective market testing capability for up to ten new designs versus previous designs and competitive products.

Increased shelf presence with innovative design

Fresh and innovative design options range from folding carton sleeves and heat-changing label colorations to innovative "hour glass" timer labels and geo-location identifiers in real-time.

About WS Packaging Group

WS Packaging Group, Inc., with more than 50 years of experience, is one of the largest printing and label converting operations in North America. It operates 17 manufacturing facilities and produces high-quality packaging products. Its customers range in size from small businesses to large, high-volume manufacturers and consumer product goods companies doing business locally, nationally, and in marketplaces worldwide. WS Packaging Group is majority owned by J.W. Childs Associates, L.P. (JWC), a private equity firm based in Boston, Mass., investing in middle-market growth companies. Since 1995, JWC has invested in over 40 companies with a transaction value of more than $12 billion.