UK-based Swanline Paper and Board to unveil new water resistant outdoor display board at Sign & Digital UK 2017

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UK-based Swanline Paper and Board to unveil new water resistant outdoor display board at Sign & Digital UK 2017

March 20, 2017 - 12:06

STAFFORDSHIRE, UK, March 17, 2017 (Press Release) -Swanline Paper & Board (SPB) is to unveil its new innovative water resistant outdoor display board at Sign & Digital UK 2017.

Cygnus Outdoor Display is  a world-leading, environmentally friendly display board that is resistant to water and moisture, making it an ideal solution for all temporary exterior signage applications and for use indoors where moisture or humidity is an issue.

Developed under SPB’s Cygnus brand of packaging and display products, Cygnus Outdoor Display contains upto 60% recycled fibre, is FSC certified and is 100% recyclable. Its innovative 100% paper fibre composition enables an unrivalled resistance to moisture, even compared to less ecologically sound polyethylene (PE) coated alternatives

Ross Griffin, Managing Director at SPB, said: “Cygnus Outdoor Display is a ground-breaking development in outdoor signage that delivers on quality, cost and the environment. Its strong environmental credentials and unique, robust fibre construction enable it to be a viable alternative to plastic and PE-coated outdoor products.

“This is an incredibly exciting innovation for the industry as it takes outdoor signage to another level, combining multiple benefits that will have a significant positive impact for our customers.”

Cygnus Outdoor Display is a two side coated board, suitable for outdoor signage for up to 12 weeks. Unlike some other products, this solution does not require edge frames to protect it from water ingress.

The material has a high resistance to tearing when in a damp environment and supports exceptional print quality, without deterioration on both sides of the material. Its smooth print surface means that, when compared to fluted polypropolene, there is no flute shadow whether screen, offset or digitally printed.

Available exclusively in the UK, in calipers of 830, 1250, 1500 and 2200 microns, in bespoke or stock sizes up to 1700 x 3600mm, Cygnus Outdoor Display forms part of the wider portfolio of Cygnus branded products available from SPB for the corrugated packaging and point-of-sale sectors.

Visitors to Sign & Digital UK 2017 can see the quality of Cygnus Outdoor Display at the Swanline stand, E52.

Notably the Swanline stand is set within the confines of a medieval castle and incorporates a number of features manufactured from corrugated board. An impressive ‘stone’ fireplace forms a central focal point, along with an iron-like throne on which visitors are encouraged to sit and take ‘selfies’. A weapons rack, a wall of faces, created with those of the company directors, and a treasure chest filled with dragons eggs, add elements of dark fantasy and intrigue.

Finally, the exhibition stand also includes a water tank filled containing a ‘severed head’ manufactured from Swanline’s Cygnus water resistant Outdoor Display board to complete the stand design.