Nippon Paper to establish new Innovative Material Sales Division to promote market development and sales expansion of new materials

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Nippon Paper to establish new Innovative Material Sales Division to promote market development and sales expansion of new materials

May 17, 2017 - 01:24
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TOKYO, May 12, 2017 (Press Release) -Nippon Paper Industries Co., Ltd.

Nippon Paper Industries Co., Ltd. (President: Fumio Manoshiro; hereinafter "NPI") will newly establish the Innovative Material Sales Division on June 29, 2017. The division will promote the prompt market development and sales expansion of new materials on which NPI has technologically developed in recent years, such as CNF (trademark name "CELLENPIA") and Mineral Hybrid Fiber (trademark name "Minerpa"), which compounds minerals and wood pulp.

And the Innovative Material Sales Division will also take charge of marketing and sales of current NPI's products, functional cellulose materials and various packages including paper containers. These products are developed based on wood and paper technologies, and those value chain expansion and technological developments leading to the creation of new products are expected in the future. NPI will further accelerate the on-going transformation of its business structure by setting up this sales division to promote the cultivation of new demand in promising areas ranging from materials to packages along with our technologically developed new materials.

Innovative Material Sales Management Department

The New Materials Marketing and Sales Office, which NPI established in October 2016, will enhance its functions and change its name. The Innovative Material Sales Management Department will engage in management operations in the Innovative Material Sales Division, as well as the formulation of business strategies and the promotion of market development and business expansion for new materials. In addition, the department will continue to take charge of marketing and sales activities and the development of CNF applications which had been conducted by the New Materials Marketing and Sales Office in the past, and the marketing of newly developed materials such as Minerpa.

Functional Cellulose Sales Department

The marketing and sales of cellulose materials currently handled by the Chemical Sales Department II of the Chemical Division will be transferred to the Innovative Material Sales Division, and the Functional Cellulose Sales Department will be established.

Paper Container & Package Sales Department

The current Paper Container & Film Sales Department of the Paper-Pak Division will be transferred to the Innovative Material Sales Division and be renamed. The Paper Container & Package Sales Department will take charge of the marketing and sales of various packages including paper containers.

Chemical & Innovative Material Kansai Sales Department

The current Chemical Kansai Sales Department of the Chemical Division will be renamed. The Chemical & Innovative Material Kansai Sales Department will handle chemical products in western Japan in the same manner as the Chemical Kansai Sales Department, including cellulose materials which will be handled by the Functional Cellulose Sales Department.